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By now, you probably know that blogging and creating other types of online content can provide a big boost to your small business marketing strategy. But it takes a lot of planning to actually make content work toward your main business goals. For some helpful insights on stepping up those efforts, check out the tactics...Read More

If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch it for digital or content marketing, share the disadvantages, etc. Should you scrap traditional marketing tactics and beliefs now that we reach...Read More

Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more...Read More

Is Twitter the best online advertising platform? Sometimes! It’s true — Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you’ll find — though ultimately it will depend on what you hope to accomplish. But Twitter offers some unique ad targeting features you won’t find anywhere else....Read More

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn’t get as much mileage as it could. Your most loyal readers will read your content, of course, and while...Read More

There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any combination of these channels. So it’s a good idea to learn about all the different options so you can shape your own strategy. Here are some insights from members...Read More