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10 Pro Techniques to Improve Your Business Blogging
21
Mar

10 Pro Techniques to Improve Your Business Blogging

By now, you probably know that blogging and creating other types of online content can provide a big boost to your small business marketing strategy. But it takes a lot of planning to actually make content work toward your main business goals. For some helpful insights on stepping up those efforts, check out the tactics...
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09
Mar

Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch it for digital or content marketing, share the disadvantages, etc. Should you scrap traditional marketing tactics and beliefs now that we reach...
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5 Expert Tips to Refine Your Content Marketing Strategy for 2018
04
Mar

5 Expert Tips to Refine Your Content Marketing Strategy for 2018

Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more...
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Cracking the Code on Twitter Advertising, Here Are 5 Reasons to Use These Ads
02
Mar

Cracking the Code on Twitter Advertising, Here Are 5 Reasons to Use These Ads

Is Twitter the best online advertising platform? Sometimes! It’s true — Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you’ll find — though ultimately it will depend on what you hope to accomplish. But Twitter offers some unique ad targeting features you won’t find anywhere else....
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Publishing on Medium: 10 Reasons Why it’s Great and You Should Use it for Your Business
01
Mar

Publishing on Medium: 10 Reasons Why it’s Great and You Should Use it for Your Business

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn’t get as much mileage as it could. Your most loyal readers will read your content, of course, and while...
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Consider These 10 Different Avenues to Shape Your Marketing Strategy
28
Feb

Consider These 10 Different Avenues to Shape Your Marketing Strategy

There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any combination of these channels. So it’s a good idea to learn about all the different options so you can shape your own strategy. Here are some insights from members...
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5 Productivity Hacks to Bring Content Creation From Failing to Flying High
27
Feb

5 Productivity Hacks to Bring Content Creation From Failing to Flying High

Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking”...
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How to Plan & Execute Effective 'Welcome' Emails
26
Feb

How to Plan & Execute Effective ‘Welcome’ Emails

How successful are your ‘welcome’ emails? On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters. These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or...
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