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Content marketing
Publishing on Medium: 10 Reasons Why it’s Great and You Should Use it for Your Business
We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn’t get as much mileage as it could. Your most loyal readers will read your content, of course, and while...
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Consider These 10 Different Avenues to Shape Your Marketing Strategy
There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any combination of these channels. So it’s a good idea to learn about all the different options so you can shape your own strategy. Here are some insights from members...
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5 Productivity Hacks to Bring Content Creation From Failing to Flying High
Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking”...
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How to Plan & Execute Effective 'Welcome' Emails
How successful are your ‘welcome’ emails? On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters. These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or...
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